Press Release
Enroll Virginia to Host Virtual Press Conference with Virginia’s Insurance Marketplace on New Premium Savings and Free Enrollment Help
Published
FOR IMMEDIATE RELEASE: November 4, 2026
MEDIA CONTACT: Deepak Madala, Program Director, Enroll Virginia |deepak@vplc.org | 804-432-0199
One week into Open Enrollment, Enroll Virginia, the statewide Navigator program of the Virginia Poverty Law Center (VPLC), will host a virtual press conference with Virginia’s Insurance Marketplace to explain how to enroll in 2027 coverage, how the new Virginia Premium Savings program lowers monthly premiums, and where to find free, in-person help.
Virginia Premium Savings is a new state-funded program that lowers monthly premiums for eligible Virginians buying 2027 coverage through the Marketplace, on top of any federal tax credits. Households with incomes between 138% and 250% of the federal poverty level (about $22,025–$39,900 for an individual or $45,540–$82,500 for a family of four) may qualify, and many are already saving as much as 70% off their monthly premiums. Funding is first-come, first-served, so early enrollment matters. Reporters will have time to ask questions during the virtual press conference.
WHAT: Virtual press conference hosted by Enroll Virginia on Marketplace open enrollment,
Virginia Premium Savings, and free navigator assistance. Live Spanish translation available.
WHEN: Monday, November 9, 2026, at 10:00 a.m. ET
WHERE: Virtual via Zoom. Register: https://bit.ly/EVPressConf
WHO:
- Keven Patchett, Executive Director, Virginia Health Benefit Exchange
- Deepak Madala, Program Director, Enroll Virginia
- Blanca Bonilla, Health Insurance Navigator in Winchester
- Carla Torres-Barrera, Health Insurance Navigator in Richmond
KEY DATES:
- Open Enrollment for Plan Year 2027 runs November 1, 2026, through January 29, 2027
- Enroll by December 31, 2026, for coverage that begins January 1, 2027.
WHY: Both new applicants and returning Marketplace consumers should review their options and check whether they qualify for financial assistance. Enroll Virginia navigators provide free, unbiased assistance understanding coverage options and completing enrollment.
HOW TO GET HELP: Consumers can visit Marketplace.Virginia.gov to explore coverage or EnrollVA.org/get-help to find a local navigator.
MEDIA OPPORTUNITY: Carla Torres-Barrera is hosting an enrollment assistance event with the VCU Health Hub at 25th, located at 1330 N. 25th St., Richmond, VA 23223, from 11 a.m. to 4 p.m. on November 9, 2026. Attendees can get answers to their insurance questions, connect with community resources, and receive one-on-one assistance from knowledgeable professionals. Reporters interested in covering the event or interviewing navigators and consumers in person should contact Deepak Madala at deepak@vplc.org.
LANGUAGE ACCESS: Live Spanish translation will be available throughout the press
conference.
MEDIA RSVP: Please contact Deepak Madala at deepak@vplc.org or register at https://bit.ly/EVPressConf.
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About Enroll Virginia
Enroll Virginia, a program of the Virginia Poverty Law Center, is Virginia’s statewide Navigator program. Its trained Navigators provide free, unbiased help to Virginians who need health coverage, including help with Marketplace plans, Medicaid, and FAMIS. To find a Navigator, visit EnrollVA.org/get-help or call 888-392-5132.
About the Virginia Health Benefit Exchange
The Health Benefit Exchange, a division of the Virginia State Corporation Commission, operates Virginia’s Insurance Marketplace with a mission to increase access to reliable health coverage for Virginians. The Marketplace is Virginia’s own state-based health insurance marketplace where consumers can shop for, compare, and purchase high-quality, comprehensive health insurance plans.
About Virginia Poverty Law Center
Virginia Poverty Law Center (VPLC) is the statewide legal advocacy organization working to break down systemic barriers that keep low-income Virginians in poverty through advocacy, education, and litigation.
